Process and Methodology
Gather any quantitative and qualitative data that is relevant.
Interview current customers if possible, or conduct a survey.
Discovery of goals, problems, intentions, and use cases.
Identify current user journey (if one even exists).
Construct personas based on research and analysis.
2. Strategy Kickoff
Get all stakeholder representatives in a room to explore strategy on whiteboard.
Consolidate support tickets + enhancement requests within past three years.
Sign off on objectives and requirements/limitations.
Construct a site map or user flow that a possible new user journey would take.
Compare pros/cons for two to three best user flow ideas.
Select an approach, then iterate based off of the pros/cons to refine.
Reference and apply most current best practices for IA, UI, and UX designs.
Check off on content audit, usability, states, functionality... etc.
Quick click-through interactions showing flows using visual prototyping tools.
Discuss with developers what methods make sense to implement.
Apologize for inhumane/insane approaches and give peace offerings.
Execute visuals into high-fidelity comps that are polished and pixel perfect.
Provide specs and assets for developers after final design approval.
Silicon Valley, California USA