B2B VERSUS B2C
We directed attention to the search by using an impactful image to two women looking towards it. Then we simplified the required inputs to entice people to complete the search. Also, we enhanced the categories of search with easy to identify icons.
AAA CALIFORNIA STATE AUTOMOBILE ASSOCIATION
An array of assets, including sweepstakes landing page, email, banners, and advertisements were created for this marketting campaign.
Marketting collateral for third party advertisements and the official AAA website.
Homepage with accompanying email newsletter designs.
Silicon Valley, California USA